Terms of Service

Effective Date: 2026-04-03 Last Updated: 2026-04-03

This website and the services offered on it are owned and operated by MAC Marketing ("MAC Marketing," "Company," "we," "us," or "our"), based in Alberta, Canada. By accessing or using this website, submitting a lead form, booking a call, or engaging our services, you agree to be bound by these Terms of Service, our Privacy Policy, and any additional terms that apply to specific services or engagements (including any signed service agreement or invoice).

We may update these Terms at any time. Updates take effect when posted, with the "Last Updated" date revised. Continued use of the site or our services after changes means you accept the updated Terms. Where there is a conflict between these Terms and a signed service agreement or invoice, the signed document controls for that specific engagement.

1. Intellectual Property Rights

All content on this site, including text, graphics, logos, images, video, audio, software, templates, frameworks, strategies, case studies, and downloadable materials, is owned by MAC Marketing or our licensors and is protected by copyright, trademark, and other intellectual property laws.

We grant you a limited, non-exclusive, non-transferable, revocable license to access and view our public site content for personal, informational, and non-commercial purposes only. You may not copy, reproduce, republish, modify, distribute, resell, license, or create derivative works from any of our content without our prior written consent.

For client deliverables (such as websites, ads, creative, copy, video, and design assets), ownership transfers to the client only once the engagement has been paid in full, and only to the extent specified in the applicable invoice or service agreement. Until full payment is received, all deliverables remain our property, and any use of them by the client is considered unlicensed. Third-party elements (stock footage, licensed music, fonts, plugins, platform-provided templates, etc.) remain subject to their original licenses.

MAC Marketing retains the right to use any work produced for clients in our portfolio, case studies, pitches, social media, ads, and other marketing materials, unless a separate written agreement says otherwise.

2. User-Submitted Content

When you submit content to us (testimonials, reviews, comments, files, photos, video, DMs, call recordings, intake forms, assets you provide for campaigns, etc.), you grant MAC Marketing a worldwide, royalty-free, perpetual, irrevocable, sublicensable, and transferable license to use, reproduce, distribute, display, adapt, and create derivative works from that content for any business purpose, including marketing, training, service delivery, and case studies.

You represent and warrant that:

You own or have all necessary rights, licenses, and permissions to the content you submit

Your submission does not infringe any third party's intellectual property, privacy, publicity, or contractual rights

Your submission complies with applicable laws and advertising platform policies

You have obtained consent from anyone featured in the content (including employees, customers, or minors' guardians) for that content to be used

You indemnify MAC Marketing against any claim arising from content you submit.

3. Results and Earnings Disclaimer

MAC Marketing provides marketing services, not guarantees of revenue or business outcomes. Any figures, case studies, testimonials, screenshots, or results shown on our site, ads, social media, or sales calls reflect specific clients or campaigns and are not typical, guaranteed, or promised results. "60M+ views," "675K+ leads generated," and any similar aggregate figures reflect historical performance across clients and campaigns and are not a forecast of any individual client's results.

Your outcomes depend on factors we do not control, including your offer, pricing, sales process, speed-to-lead, market conditions, seasonality, competition, advertising platform changes, ad account history, budget, and your own effort and execution. We do not guarantee specific lead counts, cost per lead, cost per acquisition, return on ad spend, ranking positions, revenue, or sales. You engage us at your own risk and are responsible for your own business decisions.

We do not provide legal, accounting, tax, financial, or medical advice. All information on this site and in our deliverables is for educational and marketing purposes only.

4. Testimonials and Case Studies

Testimonials, reviews, and case studies shown on the site are from real clients and reflect their individual experiences. They are not typical, not guaranteed, and do not promise any specific outcome. Some testimonials may be compensated (for example, with account credits or discounts) and, where legally required, we will disclose this.

5. Services, Engagements, and Payment

5.1 Scope of services

We offer digital marketing services including but not limited to Meta (Facebook and Instagram) ads, Google Ads, TikTok ads, social media management, SEO, email and SMS marketing, website development, graphic design, and videography. The specific scope, deliverables, and timelines for your engagement are set out in your service agreement or invoice.

5.2 Eligibility

By engaging our services, you represent that you are at least 18 years old, have authority to bind the business you represent, and are entering this engagement for business purposes. Our services are not intended for consumer or household use.

5.3 Payment terms

Unless otherwise stated in writing:

New clients pay 100% upfront for the first engagement

Returning clients pay 50% upfront and 50% on delivery

Invoices are due upon receipt unless another date is stated

Late payments accrue late fees as specified on the invoice

We may suspend or stop work on overdue accounts without notice and without liability for resulting delays or losses

Chargebacks initiated without first contacting us in good faith are a breach of these Terms and will be disputed with supporting documentation

5.4 Ad spend and platform accounts

Ad spend on Meta, Google, TikTok, and other platforms is paid by the client directly to the platform and is separate from our service fees unless we expressly agree to manage ad spend through our accounts. The client is responsible for their own advertising accounts, billing methods, compliance with platform policies, and any suspensions, bans, or disabled ad accounts. We are not liable for platform-side decisions, algorithm changes, ad account restrictions, policy enforcement, API changes, or loss of access to advertising accounts.

5.5 Revisions and scope changes

Revisions are limited to the number stated in your invoice or service agreement. Additional revisions or out-of-scope work are billed separately at our standard rates or at a rate we agree in writing. We may decline work outside the agreed scope.

5.6 Refunds

All sales are final. No refunds will be issued for services rendered, time spent, creative produced, strategy provided, or ad spend already deployed. If you believe a refund is warranted due to a material failure on our part, contact us within 7 days of the issue and we will review in good faith on a case-by-case basis. Refunds, if any, are at our sole discretion.

5.7 Cancellation

Either party may terminate an ongoing engagement in writing with the notice period stated in the service agreement. Fees for work completed, time spent, and committed third-party costs are non-refundable. Access to deliverables, accounts, and resources may be revoked on termination until all amounts owed are paid.

5.8 Right to refuse or terminate

We reserve the right to refuse, decline, suspend, or terminate any engagement at our discretion, including where a client violates these Terms, engages in abusive behaviour, requests work that violates laws or advertising platform policies, operates in an industry we choose not to serve, or fails to pay on time.

6. Client Responsibilities and Cooperation

You agree to:

Provide accurate and timely information, assets, approvals, and access credentials required for us to perform the services

Respond to requests for input within reasonable timeframes; delays caused by you do not extend our deadlines and may incur additional fees

Comply with all applicable laws, advertising platform policies (including Meta, Google, TikTok, and any others we advertise on your behalf on), and industry regulations

Own or have full rights to all content, trademarks, product claims, customer data, and other materials you provide to us

Maintain your own backups of files and data you share with us

Keep your own advertising, CRM, and platform accounts secure, including passwords, 2FA, and payment methods

You indemnify and hold MAC Marketing harmless from any claim, loss, fine, penalty, or expense arising from your content, product claims, conduct, compliance failures, or breach of these Terms.

7. Data, Tracking, and Advertising

By engaging our services or allowing us to run campaigns on your behalf, you authorize us to:

Install, configure, and operate tracking technologies on your site and funnels (including the Meta Pixel, Meta Conversions API, Google Tag Manager, Google Ads tags, Google Analytics, TikTok Pixel, and similar tools)

Access and operate your advertising, analytics, CRM, and related platform accounts under agreed permission levels

Upload, process, and sync customer and lead data to advertising and CRM platforms for audience-building, retargeting, and conversion measurement, provided the data has been lawfully collected and consent requirements are met

Act as your service provider or processor under applicable privacy laws, with you acting as the controller of your own customer and lead data

You are responsible for the lawful collection, consent, and disclosure of any data you provide to us or instruct us to process, and for maintaining your own privacy policy, cookie banner, and consent tools. We will assist with recommendations but do not provide legal compliance opinions.

8. Platform Dependencies and Third Parties

Our services rely on third-party platforms (Meta, Google, TikTok, GoHighLevel, Calendly, Stripe, and others). We are not responsible for outages, pricing changes, policy changes, feature removals, account suspensions, API deprecations, or other third-party actions. Our obligations are limited to providing the services in a commercially reasonable manner given the platforms as they exist.

9. Confidentiality

Each party agrees to keep confidential any non-public business, financial, customer, or technical information shared during an engagement, and to use it only for purposes of the engagement. This does not apply to information that is public, independently developed, lawfully received from a third party, or required to be disclosed by law. Case studies and portfolio usage (Section 1) are not considered a breach of confidentiality.

10. Community Guidelines

Any groups, chats, workshops, or events we host require respectful behaviour. We may remove or ban participants for harassment, spam, abuse, misrepresentation, or any conduct we consider inappropriate, without refund.

11. Disclaimers and Limitation of Liability

11.1 "As is"

Our site, services, and deliverables are provided "as is" and "as available" without warranties of any kind, express or implied, including warranties of merchantability, fitness for a particular purpose, non-infringement, accuracy, or uninterrupted service. To the maximum extent permitted by law, we disclaim all such warranties.

11.2 Limitation of liability

To the maximum extent permitted by law, MAC Marketing and its owners, employees, contractors, and affiliates will not be liable for:

Any indirect, incidental, special, consequential, exemplary, or punitive damages

Lost profits, lost revenue, lost business, lost data, or loss of goodwill

Damages arising from platform actions (bans, disabled ad accounts, policy enforcement, algorithm changes)

Damages arising from third-party services, APIs, or tools

Damages arising from client-provided content, claims, or conduct

Our total aggregate liability to you for any claim arising out of or relating to our services or these Terms is limited to the fees you actually paid us for the specific service giving rise to the claim in the three (3) months before the claim arose.

These limitations apply even if we have been advised of the possibility of such damages and even if a remedy fails its essential purpose.

11.3 No professional advice

Nothing on our site, in our content, or in our deliverables constitutes legal, accounting, tax, financial, medical, or other professional advice. Consult a licensed professional before making business, legal, or financial decisions.

12. Indemnification

You agree to defend, indemnify, and hold harmless MAC Marketing and its owners, employees, contractors, and affiliates from any claim, demand, loss, damage, fine, penalty, cost, or expense (including reasonable legal fees) arising from (a) content, assets, claims, or data you provide, (b) your use of our services or deliverables, (c) your violation of these Terms, applicable law, or third-party rights, (d) your products, services, or business operations, or (e) your instructions to us in the performance of the engagement.

13. Registration and Account Security

If you create an account with us or access any client portal, you agree to provide accurate information, keep your credentials secure, and notify us immediately of any unauthorized access. You are responsible for all activity under your account.

14. Dispute Resolution

14.1 Governing law

These Terms are governed by the laws of the Province of Alberta and the federal laws of Canada applicable in Alberta, without regard to conflict-of-laws principles.

14.2 Informal resolution first

Before starting any formal proceeding, the parties will attempt to resolve the dispute in good faith through direct discussion for at least 30 days after written notice.

14.3 Binding arbitration

If informal resolution fails, any dispute, controversy, or claim arising out of or relating to these Terms or our services will be finally resolved by binding arbitration seated in Alberta, Canada, conducted in English by a single arbitrator under the Arbitration Act (Alberta) and the rules of ADR Institute of Canada (or another Alberta-based arbitral institution we agree on). Each party bears its own costs unless the arbitrator orders otherwise. Judgment on the award may be entered in any court of competent jurisdiction.

14.4 No class actions

Disputes must be brought in an individual capacity only, and not as a plaintiff or class member in any purported class, collective, or representative action, to the extent permitted by law.

14.5 Equitable relief

Nothing in this section prevents either party from seeking injunctive or equitable relief in court to protect intellectual property, confidential information, or unpaid amounts.

14.6 Consumer protection

Nothing in these Terms overrides non-waivable consumer protection rights that apply to you under local law.

15. DMCA and Copyright Complaints

If you believe content on our site infringes your copyright, send a written notice to the email in Section 18 including:

Identification of the copyrighted work

Identification of the allegedly infringing material and its location on our site

Your contact information

A statement that you have a good faith belief the use is not authorized

A statement under penalty of perjury that the notice is accurate and you are the owner or authorized to act on behalf of the owner

Your physical or electronic signature

We will respond in accordance with applicable law.

16. Facebook/Meta and Platform Disclaimer

This site is not part of, endorsed by, sponsored by, or affiliated with Facebook, Meta Platforms, Inc., Instagram, Google, YouTube, TikTok, LinkedIn, or any other advertising platform. FACEBOOK, META, and INSTAGRAM are trademarks of Meta Platforms, Inc. Other platform names and trademarks are the property of their respective owners. Any reference to these platforms is for identification only.

17. Miscellaneous

Entire agreement. These Terms, the Privacy Policy, and any signed service agreement make up the full agreement between us regarding the subject matter here and supersede prior agreements on the same subject.

Severability. If any provision is held invalid or unenforceable, the rest of these Terms remains in effect.

No waiver. Our failure to enforce any provision does not waive our right to enforce it later.

Assignment. You may not assign these Terms without our written consent. We may assign them in connection with a sale, merger, or reorganization.

Force majeure. Neither party is liable for delays or failures caused by events beyond reasonable control (natural disasters, pandemics, war, government action, internet or platform outages, etc.).

Notices. Formal notices to us must be sent to the email in Section 18.

Survival. Sections that by their nature should survive termination (intellectual property, payment, confidentiality, disclaimers, limitation of liability, indemnification, dispute resolution) survive.

18. Contact

MAC Marketing Alberta, Canada Email: [email protected]