Privacy Policy

Effective Date: 2026-04-23 Last Updated: 2026-04-23

1. Purpose of this Privacy Policy

MAC Marketing ("MAC Marketing," "Company," "we," "us," or "our") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, engage our services, submit a lead form, attend a sales call, or otherwise interact with MAC Marketing. It also outlines your rights under applicable privacy laws and how those laws protect you.

This website and our services are intended for business owners, decision-makers, and adults over the age of majority in their jurisdiction. Our services are not directed at children, and we do not knowingly collect personal information from individuals under 18.

2. Scope and Important Information

This Privacy Policy applies to all personal information collected through:

Our website and any subdomains we operate

Landing pages, funnels, and lead-capture forms (including those hosted on third-party platforms such as GoHighLevel, Meta Instant Forms, Google Forms, and Calendly)

Sales calls, discovery calls, and client onboarding

Email, SMS, and direct messaging communications

Events, webinars, and training we host or participate in

Advertising campaigns we run on Meta, Google, TikTok, and other platforms

Depending on your jurisdiction, we may process information on different legal bases (see Section 6). If you have questions about which basis applies to your information, contact us using the details in Section 3.

3. Who We Are and How to Contact Us

Business name: MAC Marketing Location: Alberta, Canada Email: [email protected] Privacy contact: [email protected]

If you have questions, concerns, or requests regarding your personal information or this Privacy Policy, contact us at the email above. We aim to respond within 30 days.

You also have the right to lodge a complaint with your local data protection authority (for example, the UK Information Commissioner's Office, or a supervisory authority in the EEA). We would appreciate the chance to address your concerns directly before you escalate.

4. Information We Collect

4.1 Information you provide directly

Name, email address, phone number, business name, website, and role

Billing and payment details (processed through third-party payment processors; we do not store full card numbers)

Information you share on discovery calls, intake forms, onboarding questionnaires, or support requests

Marketing history, revenue figures, team size, ad spend, and other business information you provide during qualification

Content you upload or share with us (logos, brand assets, photos, video, copy, customer lists for custom audiences, etc.)

Communications you send us via email, SMS, forms, chat, or DM

4.2 Information collected automatically

IP address, approximate location, device identifiers, operating system, browser type and version, language, and referring URL

Pages viewed, time on page, scroll depth, clicks, form interactions, and session activity

Cookie identifiers and similar tracking technology data (see Section 8)

Conversion events (form submissions, bookings, purchases, calls scheduled)

Session recordings and heatmaps where enabled

Engagement data from our emails and SMS (opens, clicks, replies, bounces, unsubscribes)

4.3 Information from third parties

Lead data from Meta Instant Forms, Google Lead Ads, TikTok Lead Gen, LinkedIn Lead Gen, and similar advertising platforms

Enrichment data from public business sources (company name, industry, size, website, social profiles)

Payment and transaction data from processors (Stripe, PayPal, or equivalent)

CRM and marketing platform data (GoHighLevel and similar tools)

Data from advertising platforms about campaign performance, audience engagement, and conversions

4.4 Sensitive information

We do not intentionally collect sensitive personal information (such as health data, racial or ethnic origin, or government ID numbers) and ask that you not submit it to us. If you do, we will delete it unless retention is required by law.

5. How We Use Your Information

We use personal information to:

Respond to inquiries, deliver proposals, and schedule calls

Provide, manage, and deliver our marketing services (ads, content, SEO, email, websites, etc.)

Process payments, issue invoices, and recover outstanding balances

Communicate with clients about projects, results, deliverables, and account matters

Send marketing emails, SMS, and direct messages where permitted by law, including promotional offers, case studies, and educational content

Run and optimize advertising campaigns, including building custom audiences, lookalike audiences, and retargeting pools on Meta, Google, TikTok, and other ad platforms

Measure campaign performance, website analytics, and conversion tracking

Improve our website, funnels, creative, and service delivery

Maintain security, prevent fraud, detect abuse, and enforce our terms

Comply with legal, tax, accounting, and regulatory obligations

Respond to lawful requests from government or enforcement authorities

6. Legal Bases for Processing

Where required by law (including GDPR, UK GDPR, PIPEDA, Alberta PIPA, and similar frameworks), we rely on one or more of the following legal bases:

Performance of a contract to provide the services you engaged us for

Legitimate interests to run and grow our business, including marketing to prospects, improving our services, preventing fraud, and securing our systems, balanced against your rights

Consent where required, such as for certain cookies, email and SMS marketing under CASL, or processing of sensitive information

Legal obligation to meet tax, accounting, anti-spam, and regulatory requirements

You may withdraw consent at any time where we rely on it, without affecting processing that already took place.

7. Marketing Communications

7.1 Email and SMS

If you provide your contact information through a form, on a call, during onboarding, or by subscribing, you agree to receive marketing and transactional messages from MAC Marketing. We comply with Canada's Anti-Spam Legislation (CASL), CAN-SPAM, and equivalent laws. Every marketing email includes an unsubscribe link, and SMS messages include STOP-to-opt-out instructions where required.

7.2 Advertising and retargeting

We may use your information and online activity to show you relevant ads on Meta (Facebook and Instagram), Google, TikTok, YouTube, LinkedIn, and other platforms. This may involve uploading hashed contact data to build custom audiences and lookalike audiences, and firing pixel and conversion API events based on your activity on our site.

7.3 Third-party marketing

We do not sell your personal information. We only share your information with third parties for their own marketing purposes if you explicitly opt in.

7.4 Opting out

You can opt out of marketing at any time by clicking unsubscribe in any email, replying STOP to any SMS, or emailing us. Opting out does not affect service-related communications like invoices, project updates, or security notices.

8. Cookies, Pixels, and Tracking Technologies

We and our service providers use cookies, pixels, SDKs, local storage, server-side tracking, and similar technologies to operate, secure, analyze, and advertise our services. Specifically, we may use:

Essential and functional cookies required for the site to function

Analytics tools such as Google Analytics, GoHighLevel analytics, and similar platforms to measure traffic and behaviour

Advertising pixels and SDKs including the Meta Pixel, Meta Conversions API (CAPI), Google Ads tags, Google Tag Manager, TikTok Pixel, LinkedIn Insight Tag, and Pinterest Tag

Session replay and heatmap tools such as Microsoft Clarity, Hotjar, or equivalents

Server-side tracking and conversion APIs that transmit event data directly from our servers to advertising platforms

CRM and automation tracking through platforms such as GoHighLevel, including email open/click tracking and SMS engagement tracking

Where legally required, we request consent before activating non-essential cookies and tracking. You can manage cookie preferences through our consent banner (where applicable), through your browser settings, or through opt-out tools provided by third parties (such as Google Ads Settings, the Meta ad preferences page, and the Network Advertising Initiative opt-out). Disabling cookies may break parts of the site.

Your use of this site, including any advertising or conversion activity, may be shared with Meta, Google, TikTok, and other platforms subject to their own privacy policies and business data processing terms. We rely on those platforms to act as independent controllers or processors (as applicable) for that data.

9. How We Share Your Information

We do not sell your personal information. We share it only as described below:

Service providers and contractors who support our business (hosting, CRM, email/SMS delivery, payment processing, analytics, cloud storage, virtual assistants, contractors), bound by confidentiality obligations

Advertising platforms (Meta, Google, TikTok, LinkedIn, and similar) to deliver, measure, and optimize campaigns, including through pixels and conversion APIs

Clients of MAC Marketing, where we manage advertising or CRM operations on their behalf and leads or data belong to them (in which case they act as an independent controller of their own customer data)

Payment processors to complete transactions

Professional advisors such as lawyers, accountants, and insurers

Aggregated or anonymized form where the data cannot identify you

Legal and safety disclosures when required by law, subpoena, or to protect our rights, property, safety, or that of our clients, users, or others

Business transfers in connection with a merger, acquisition, financing, or sale of assets

10. International Data Transfers

MAC Marketing is based in Canada. Our service providers and advertising partners may store and process data in the United States, the EU, and other countries. Where we transfer data out of the EEA, UK, or other jurisdictions that restrict cross-border transfers, we rely on appropriate safeguards such as Standard Contractual Clauses, UK IDTA, adequacy decisions, or equivalent mechanisms.

11. Data Security and Retention

We use commercially reasonable technical and organizational safeguards to protect personal information, including access controls, encryption in transit, and vendor due diligence. No system is perfectly secure, and we cannot guarantee absolute security.

We retain personal information only as long as necessary for the purposes outlined in this Privacy Policy, to meet legal, tax, and accounting obligations, to resolve disputes, and to enforce our agreements. Retention periods vary by data type. When no longer needed, we delete or anonymize the data.

12. Your Privacy Rights

Depending on where you live, you may have the right to:

Access the personal information we hold about you

Correct inaccurate or incomplete information

Delete your information ("right to be forgotten")

Restrict or object to certain processing

Withdraw consent where we rely on it

Request data portability

Opt out of targeted advertising, sale, or sharing of your information (CCPA/CPRA and similar laws)

Not be subject to solely automated decisions with legal effects

Lodge a complaint with a supervisory authority

To exercise any of these rights, email us at [email protected]. We may need to verify your identity before acting on a request. We will respond within the timeframe required by your local law (typically 30 days, extendable where requests are complex).

13. Canadian Residents (PIPEDA and Alberta PIPA)

For residents of Canada, MAC Marketing complies with the Personal Information Protection and Electronic Documents Act (PIPEDA) and Alberta's Personal Information Protection Act (PIPA). You may request access to your personal information and ask us to correct inaccuracies by contacting us. You may also file a complaint with the Office of the Privacy Commissioner of Canada or the Office of the Information and Privacy Commissioner of Alberta.

14. California Residents (CCPA/CPRA)

If you are a California resident, you have the right to know what personal information we collect, to request deletion or correction, to opt out of the sale or sharing of personal information, and to limit the use of sensitive personal information. We do not sell personal information for money. We may share information with advertising partners in ways that could be considered "sharing" under CPRA, and you may opt out through our cookie banner or by emailing us.

15. EEA, UK, and Swiss Residents

If you are located in the EEA, UK, or Switzerland, processing of your personal data is governed by the GDPR or UK GDPR as applicable. The legal bases we rely on are described in Section 6. You may contact your local supervisory authority if you believe your rights have been violated.

16. Children's Privacy

Our services are not directed at children under 18, and we do not knowingly collect personal information from them. If we learn we have collected information from a child without proper consent, we will delete it. If you believe a child has provided us with information, contact us immediately.

17. Third-Party Links and Services

Our site and communications may contain links to third-party websites, platforms, and tools. We are not responsible for their privacy practices. Review their policies before providing personal information.

18. Facebook/Meta Disclaimer

This site is not part of, endorsed by, or affiliated with Facebook, Meta Platforms, Inc., Instagram, or any Meta product. FACEBOOK, META, and INSTAGRAM are trademarks of Meta Platforms, Inc. Google, YouTube, TikTok, and other platform names referenced are trademarks of their respective owners, and those owners do not endorse, sponsor, or review this site or our services.

19. Changes to This Privacy Policy

We may update this Privacy Policy at any time. Changes take effect when posted on this page, with the "Last Updated" date revised. Continued use of our services after changes are posted constitutes acceptance of the updated policy. Where required by law, we will notify you of material changes.

20. Contact

Questions, requests, or complaints regarding this Privacy Policy should be directed to:

MAC Marketing, Alberta, Canada Email: [email protected]